It’s summertime: the weather’s hot – but don’t let the summer heat wilt your business. In fact, summer is a great time to market – no matter what type of business you have.
Sure, it’s true, more people go on vacation during the summer, but that doesn’t mean that companies shut their doors and head to the beach for the entire three months of summer. The average worker gets two or three weeks off, and the rest of the time it’s business as usual.
So here are some great tips to ensure that your business sizzles when the weather gets hot.
Scheduling is more complex between Memorial Day and Labor Day. People do take vacations, and on summer Friday afternoons, many offices look like ghost towns, so don’t make Friday afternoons your prime calling time. Yes, it often can take longer to get that appointment during the summer, but the best way to maintain your momentum is to acknowledge the fact and work with it. Remember, things may slow down, but business still goes on.
Because fewer people are out there marketing, it is easier for you to be seen and heard! Your clients and prospects aren’t bogged down with as many e-mails, postcards, and phone calls, so your call is more likely to be noticed. In fact, if you haven’t tried a telephone campaign before, summertime may be a great time to get yourself noticed.
Use the relaxed atmosphere of summer to develop deeper relationships with the people you do business with. Plan a lunch with a referral partner to discuss ways to develop business together. Meet with a vendor to learn more about his products or services can help you. Take a client to lunch and take the time to learn more about their business. You might find new ways that you can work together.
Get Ready for Fall.
There’s one more advantage to continuing your marketing all year long. While everyone else is starting from scratch in September, you’ll be ahead of game with lots of appointments in the pipeline to make sure you have a great fall season.