FAQ
Q: How do I know lead generation is the right marketing tool for me?
A: You can ask yourself questions such as:
“What industries and groups make up my target market?”
“What is my competitive edge: is it my price, our quality, both?”
“What are my sales goals for this year and how many sales do I need to get there?” “What does my current sales system and cycle look like, and how much time each week can I devote to working on closing incoming warm sales leads?”
If you can answer these (and other similar questions) then you can likely begin having your idea marketed over the phone with little delay. If these are not questions that you’ve previously addressed, then we can help you by going over these questions and answers together, to help you decide if lead generation is right for you.
Q: How do I get started?
A: From the beginning, we will counsel you on how to get the most out of a
telemarketing or lead generation campaign Often times we help our clients firm up their important pre-campaign elements such as the call list, the marketing message, the wording and substance of the offer, and help fine-tune one’s target market, in order to put your valuable resources to their best use. And if necessary, MarketReach can provide additional sales training services to help better prepare you or your team. Both MarketReach and our clients can show the most success when our lead generation program is employed over the long-term. Therefore, our specialty, and continued goal, is to ensure that our initial work for you is encouraging enough for you to see real value with continued application. As your sales cycle continues its course throughout the year, in order to see lasting success you must be relentless with feeding your sales pipeline, resting neither on your or our laurels. ROI depends upon steady, consistent and diligent work in your warm AND cold markets, regardless of whether your sales cycle is 1 week or 1 year. A short term pilot campaign will establish long term expectations in regard to potential number of appointments over the course of the ensuing months. It’s likely we’ve already successfully worked on campaigns similar to yours, so your campaign will benefit from our experience. We also have resources and partners that can further assist you in your goals if and when needed. An assessment of your circumstance will give you all you need to know! Contact us for a free assessment!
Q: How soon can calls begin?
A: It will take one to two weeks to discuss project goals, develop talking points, and nail down a prospecting list to call from, but we also understand that for some of our clients, time is essential, and we strive to accommodate those with urgent needs accordingly.
Q: Where does the call list come from?
A: The preferred method is to use a list that you have developed internally. If you’ve recently and consistently worked from a targeted list where certain contact info has been established in your targeted region, such as the decision maker’s name, and if you’ve executed any previous marketing campaigns, then you can expect better, faster, and more numerous quality leads! Direct mail, trade shows, and other sources can contribute to a stronger in-house prospecting list. For those without an established targeted list, MarketReach can purchase a list on your behalf from our list brokers, which shall contain valuable information on each company such as employee size, industry heading and owner name. You may also want to consider industry trade lists, which tend to cost a bit more, but may be well worth it.
Q: What kind of contact management system does MarketReach use?
A: We use Quickbase, which is a customized contact management solution that we have perfected over time. You will get the most out of MarketReach resources if your list is delivered to us electronically, in Microsoft Excel format. We then import this list into our CM solution. However, in the case where our client has a “hot” list on hard copy paper, we are willing and able to work manually with no sacrifice of quantity or quality of leads. It also may be possible to integrate and/or utilize our client’s contact management system if they have an existing prospect management program.
Q: How much do MarketReach services cost?
A: Each campaign varies in cost depending on what your needs are. Do you need outbound sales calls made? List qualification? Training? A direct mail campaign prior to calls made? Please continue to explore our website to learn about the full scope of our services and more about your ROI, and other topics that may interest you. Then, simply get in touchwith us and you’ll know the cost within 48 hours.
Q: I already have an in-house telemarketing / lead generation team, and I’d like to acquire some training for them to build their skills and techniques for cold-calling success. Can you help us with that?
A: We’ve become great trainers through the school of hard knocks: by doing cold-calling every day all day for the last 10 years! Whether you need someone on-site to help you establish your team from scratch, or just need a few hours of classroom or webinar training, we’ll provide you and your people with valuable tools and techniques that have evolved through our experience over the years into tried and true formulas. See our Training programs to learn more about what’s available.
Q: How do I know your employees will deliver quality leads?
A: Our employees are paid based on what they deliver- pure and simple! MarketReach employees enjoy many targeted benefits including an hourly wage, commission, and a variety of bonus incentives. They have a stake in their client’s long term success. We train our staff to be an extension of your company. And we only hire articulate, professional callers that also happen to be full of personality! Our lead generation system is constructed so that the only goal is securing the highest quantity and quality leads for our clients. You can pay less for leads using other companies, but if you need it done right the first time, with a company that has the experience, know-how, organization, and history of success, then you needn’t look further. If you are serious about winning the race, then you won’t be shopping for your vehicle at the junkyard. Expect the best from MarketReach.
If you don’t see your question answered on this FAQ page- click here to contact MarketReach.
