Return on Investment
The Bottom Line:
As in any investment you can make in your business, ROI is perhaps the most important index over the long term. Let MarketReach Inc. help you make a reasonable projection of your return on investment, based upon our knowledge of our history, and your knowledge of your history, as we work together to make sales happen faster for your company!
A Pilot Campaign as an Indicator of Future Results:
Though your sales cycle may be longer than the duration of the pilot campaign, it is our primary goal to see that our pilot campaigns yield enough quality leads to provide a clear indication of what effect a long term consistent marketing commitment would yield in your business. Our most successful clients are the ones who believe in long-term consistent marketing. Even if (or especially if!) your sales cycle stretches over many months, it is important to provide yourself with a steady dependable flow of new leads so that your business has constant forward momentum. The closer who gets quality leads and then puts lead generation on hold for a while to see how those leads fare a few months down the line, end up with a roller coaster ride and unpredictable commission checks! He or She who is consistent with lead generation and receives quality leads (prospects who understood the offer, are pre-qualified, and willing to talk to a closer), and is himself/herself a skilled closer, WINS IN THE END. The Pilot campaign is your, and our, best INDICATOR towards future success.
The Need for MarketReach to Accurately Project:
As we celebrate our Decennial in 2011, we have come to rely on our vast experience and expertise in order to properly project our results BEFORE we begin with each new client. No one has a wider and deeper breadth of experience across the board than we, and it is through our thoughtful questioning of your circumstances and goals that will allow us to meld the two towards accurate predictions. Contact us to get expectations of how many leads your campaign will likely yield.
With MarketReach, our Historical Data & Experience helps Mitigate your risk:
Expectations regarding lead-flow shall be provided by MarketReach beforehand, based upon our knowledge of your industry, offer, competitive edge, etc. A circumstance that can increase lead flow is, for example, having a highly competitive offer, either in cost or overall quality of goods/services, and a warmer, rather than colder, targeted prospect list. We will help refine your message to your prospects, and it will continue to evolve toward its perfection as long as it is under our care.
A Case Study example:
Let’s say, for example, that you know that your sales cycle takes a bit longer than the average, and you decide you’d like to begin with a larger pilot program. After determining all of the variables concerning your business, including how much an average closed sale yields in gross and net, we may, for example, put together our expectations as such:
{EXAMPLE} MarketReach Pilot Campaign: Company X:
An investment by Company X into a long term $6,000 lead generation program, is predicted to yield 25-36 leads. This estimate is based on various elements such as brand awareness in the marketplace, list accuracy, competition in the area, and accessibility of influencers / decision makers. For Company X, an average close yields $14k over the course of a year in revenue, so closing 7 of 30 leads, should yield an average of $98,000 from the pilot campaign. At 30% profit, this client brings in $27,000 for every lead generation investment. Any unexpected large sales would of course offset this return dramatically in Company X’s favor. This company will also benefit from ownership of the consistently updated and qualified prospect list, which can be used as part of a multi-channel marketing strategy (event invite, newsletter, direct mail efforts.)
So give us a call and we will help you determine what your ROI might look like based upon your particular variables.
