The Art of the Introductory Call; How to Get Appointments with Top Prospects
Amanda Puppo, CEO of MarketReach Inc.(www.MarketReach.biz) will present “The Art of the Introductory Call; How to Get Appointments with Top Prospects” at the NJAWBO Monmouth Ocean Chapter dinner meeting . Even with the technology whirlwind that has emerged in the past few years, business owners and salesperson still recognize the phone as an important tool for that one-to-one communication to bring in the business. In this interactive discussion, attendees will explore how to develop prospect lists, ask the right questions, position benefits, and tackle objections… All for the purposes of getting more meetings with potential clients!
Date & Time: Jan 26, 2012 6pm
RSVP and location details http://whoscoming.com/njawbo-monmouthocean/
Amanda Puppo, CEO of MarketReach Inc., runs a 10 person call center in Lawrenceville, NJ. Services center around methods of increasing clients’ sales initiatives through lead generation and appointment setting, past customer win-back, direct mail/trade show follow up, surveys and introductory call training. She has been awarded the SBA Young Entrepreneur of the Year & Staples Cherry Hill store dedication. Most recently, Amanda completed her 2 year term as President of NJAWBO, Mercer Chapter.
How MarketReach and our clients go after a target market
1. Get a client or two and write the case study for future use.
2. Obtain a prospect list in that industry.
3. Work the list- with phone calls and direct mail. Get a couple more clients.
4. Write an article for the Trade Publication. Consider advertising.
5. Do a speaking engagement in the target’s Membership Association.
6. Go to their conference/ trade show. Take a booth.
7. Build your email newsletter, phone, and social media list from all this marketing activity!
8. Do more phone calling, only now it will be WARM calling!
9. You now should be considered an expert, having gained volumes of credibility from working with other companies “just like them”.
10. Rake in the business!
Spend less on marketing but earn a greater ROI because you’ve identified a target market, and gone after it with a single minded, laser-focused approach!
from Amanda Puppo’s presentation Multi Channel Marketing Program
MarketReach CEO speaking Nov 15 2011: Planning Now for a Successful 2012 Multi-Channel Marketing Program
INDEPENDENT INSURANCE AGENTS AND BROKERS OF CENTRAL NEW JERSEY have invited Amanda Puppo, CEO of MarketReach in Lawrenceville, NJ to present at their upcoming lunch meeting.
The theme of this meeting is “Starving for Clients”. Our guest speaker will be Ms. Amanda Puppo, CEO of MarketReach, Inc. in Lawrenceville, N.J. Amanda’s topic will be “Planning Now for a Successful 2012 Multi-Channel Marketing Program”. Attendees will learn how, in choosing several targeted marketing techniques toward a specific industry, a greater ROI is realized.
In addition, Amanda will discuss combining phone, postal mail, email, and voice mail to round out prospecting efforts.
Location: Tuesday, November 15, 2011, 12:00 noon, at the Holiday Inn Somerset, 195 Davidson Ave., Somerset, N.J.
Reservations required: View and print the event flyer using this link. (pdf)
Summertime Marketing
“Summertime and the living is easy,” wrote Ira Gershwin, in 1943. But that was a different century. Yes, sales may be slower in some businesses during the summer, but if you are slipping off to the beach instead of setting up appointments, you won’t be ready to do business when fall finally rolls around. In today’s world of smartphones and iPads, people will stay connected, even when they are at the beach. Read More….
published in The Business Brokerage Press blog in July 2011
Call It What You Want — Just Call
For Amanda Puppo, CEO of MarketReach, attending her intuitions has brought on two epiphanies that changed the course of her life. Read more
Published in US1 newspaper
MarketReach Expands To Franklin Corner Road
Amanda Puppo’s telephone marketing firm MarketReach has expanded from Main Street in Hightstown to Franklin Corner Road in Lawrenceville. Read More….
Published in US1 newspaper
Let Their Fingers Do the Walking NJBiz Profile 2009
Read about MarketReach Let Their Fingers Do the Walking NJBiz 2009 (pdf)
Published In NJBiz Magazine
Winning the Cold War Options Magazine September 2008
Click to Read about MarketReach- Winning the Cold War September 2008(pdf)
Published in Options Dental Magazine
